Hande B. Turker is a full-time faculty member at Bogazici University, Department of Management Information Systems since 2002. She is currently a full professor with many recognized publications in reputable academic journals such as Technological Forecasting and Social Change, Computers in Human Behavior, Online Information Review, Journal of Consumer Marketing, and Marketing Intelligence and Planning. She teaches digital marketing, e-business management and research methodology at the undergraduate and graduate levels. Her research interests are mainly centered around digital marketing, consumer behavior, digital business and various aspects of the intersection of marketing and information systems. She is the co-founder of the Social Media Lab at ISRC in Bogazici University. She is also a professional executive trainer in the field of marketing to large scale companies in Turkey through the Lifelong Learning Center of Bogazici University.