Małgorzata Kieżel holds a habilitation degree in Management and Quality Sciences and is an Associate Professor in the Department of Marketing Management and Tourism at the Faculty of Management, University of Economics in Katowice, Poland.

Her research interests include marketing management, marketing strategy, market analysis and research, services marketing, contemporary marketing communication, marketing knowledge management, innovation, consumer behaviour, relationship marketing and customer engagement. Her research also covers banking products and services offered to retail customers, alongside marketing and management issues in the tourism and cultural sectors.

She has authored or co-authored more than 120 academic publications, including five books. She is an experienced university lecturer, teaching at undergraduate, graduate, and postgraduate levels. She is also a certified academic tutor and Design Thinking moderator. Her professional affiliations include membership in the Committee on Organizational and Management Sciences of the Polish Academy of Sciences, the Polish Economic Society, the Polish Scientific Marketing Society.