Professor and head of Marketing Management and Tourism Department, at the Faculty of Management, University of Economics in Katowice in Poland. She is interested in issues regarding management, marketing strategies, marketing management. She is an author or co-author of 190 publications, including articles and conference papers published in Polish and foreign periodicals. She has taken part in teaching program Erasmus and Erasmus plus and lecturing in Germany, France, Finland, Cyprus, South Korea, China, Russia. She actively participates in different research. She has also run many business researches for companies and has been a consultant in marketing and management.