V. Aslihan Nasir Isler is a full-time faculty member at Bogazici University, Department of Management Information Systems since 2004. She is currently a full professor with many recognized publications in reputable academic journals such as Technological Forecasting and Social Change, International Journal of Information Management, Telematics and Informatics, Online Information Review, Journal of Consumer Marketing, and Journal of Internet Commerce. She teaches marketing, CRM, digital marketing and social media at the undergraduate and graduate levels. Her research interests are mainly centered around digital marketing, consumer behavior, digital business and various aspects of the intersection of marketing and information systems. She is the Director of Information Systems Research Center (ISRC) in Bogazici University and co-founder of the Social Media Lab at ISRC. She is also a professional executive trainer in the field of marketing to large scale companies in Turkey through the Lifelong Learning Center of Bogazici University.